A Life Led Social: Chasing Lifetime Value at AOL

Last week, I had the pleasure of joining the speaker roster at Innovation Enterprise’s Social Media & Web Analytics Innovation summit in San Francisco.

I spoke about our adventures in trying to find the elusive lifetime value for our social media followers and offered up 5 tips for people trying to get there.

Take a look at my deck below, or take a look at this article with a recap from Social Media Today!


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