Matthew Knell is a social media strategist and marketer, web technologist and community evangelist with a long history designing, developing, and marketing a wide array of successful online products for major brands.
In his first run at About.com, he served as a guide and later helped to design one of the first contextual pay-per-click advertising services, which was purchased (along with his patent application) by Google in late 2003.
At JetBlue Airways, he managed day-to-day content operations and digital marketing for jetblue.com, which was responsible for more than $2 billion in annual revenue. He managed partnerships with major travel brands including Expedia and Hertz, managed the web production team and created the first social media strategies for JetBlue, including creating the @JetBlue Twitter with Morgan Johnston in mid 2007.
At MTV Networks, he managed product development, interface design, and client integration of the white label Flux social media platform used by than 30 major MTV Networks and Viacom brands including CMT, Logo, Comedy Central, The Daily Show and Colbert Report.
At CafeMom, he was the Director of Emerging and Social Media Strategy where he designed and executed their first social media marketing and audience acquisition strategies.
At AOL, he lead social media and live digital events strategy, conducted training and defined the first social media reporting frameworks for more than 30 AOL media brands and grew their social audience size by more than 1000%.
Currently, he is the Vice President of Social Media at About.com and teaches Social Media and Internet Marketing at NYU’s School of Continuing and Professional Studies. He serves as the first Tech Mentor in Residence at Pace University‘s Seidenberg School of Computer Science and Information Systems.
He has been featured in Advertising Age, TechCrunch, AllThingsD, PR Week, Fast Company, the New York Observer, eConsultancy, Consumerist, Mashable, and Huffington Post Tech, has presented at various events including BlogWorld Expo, SocialFresh, BarCamp, Interwoven’s Gear Up user conference, and TEDx in New York City. See more clips and articles on the press page.
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Please note: the opinions expressed in this blog do not necessarily reflect those of my employers – past, present or future. Or family, friends, co-workers, teachers, students, superheroes, regular heroes, politicians, my doctor, dentist or financial adviser. Or just about anyone else you can think of. Yes, even the guy that looked at you funny on the subway.