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Last week, I had the pleasure of joining the speaker roster at Innovation Enterprise’s Social Media & Web Analytics Innovation summit in San Francisco. I spoke about our adventures in trying to find the elusive lifetime value for our social media followers and offered up 5 tips for people trying to get there. Take a [...]

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This post first appeared as part of Social Fresh’s 2013 Social Media Predictions series on socialfresh.com In my mind, successful “social media” strategy lives at the intersection of the information needs of the social audiences you can grow, obtain and nurture, the content you can create or curate for them, and the right choice of [...]

I met Allie Siarto at the SocialFresh Conference back in March, and her company LoudPixel is doing some really smart things with social content analysis, so when she asked me to sit down and chat about social content and marketing, I was more than happy to! Turns out I’m the first episode of her new [...]

Last week I had a chance to address the AdAge Small Agency Conference in Minneapolis and talked a bit about how and why brands are using visual social networks to tell stories. Here are the slides from that presentation! Things and People: How and why brands are using visual social networks to tell stories from [...]

Excited to share that I’ll be speaking at BlogWorld & New Media Expo 2012 (Jun 5-7) for the first time! The title of my BlogWorld session is: Creation, Curation and Collection: Getting to know Pinterest, Instagram and Tumblr and will be taking place on June 6 at 2:30p. BlogWorld & New Media Expo is the first and [...]

Doing SXSW Interactive, I had a chance to sit down (in a car) and share some thoughts about bringing offline community online with the folks at Fast Company for their 30 Second MBA series.  Enjoy!

Last week I had the pleasure of joining some of the smartest minds in social media at Social Fresh East, a gathering of social media marketers and communication managers in Tampa, Florida. The third edition of the conference marked my first trip, and it was well worth the travel! I had the opportunity to wrap [...]

One constant through the many evolutions of Internet platforms is the fickleness of human beings, especially when asked to make quick decisions.  Successful products have been driven by the combination of the “right” feature set, clarity in purpose, and most importantly, the vibrant nature of communities and how accessible they are to the user. Indeed, [...]

Excited to be sharing news of my Social Fresh conference debut at Social Fresh East on February 7th in Tampa, FL! I’m honored to be sharing the stage with an esteemed group of social media stars including folks from eMarketer, Nordstrom, Radio Shack and Argyle Social, amongst others. I’ll be talking about fragmentation in social [...]