SXSW 2015: A recap

Day made. #mophierescue

A photo posted by Matthew Knell (@matthewknell) on

Another year of SXSW has come and gone, and it’s pretty obvious that the business of content and branding has continued to change.  With that in mind, I’m sharing some livetweet recaps from some of the top content panels. Hope you enjoy!

  • The Art and Science of Shareability” with Dao Nguyen, BuzzFeed’s publisher  (good nuggets about their CMS, how they test, and how they use data, and their push towards “impact” as a metric)
  • The Future Of Distributed Media with BuzzFeed’s Summer Anne Burton (focus on how BuzzFeed views distributed content, and some learnings about their BFF team)
  • Simple Ways to Massively Increase Your Content” – with NBC Sports’ Lyndsay Signor and Oracle’s Kaila Garrison (interesting points on content curation / creation for a social audience)
  • A Happy Marriage: How To Integrate Experts and UGC” with Arabella Bowen of Fodor’s Travel, Matt Atchity of Rotten Tomatoes and Stacey Rivera of Bon Appetit  (interesting examples of UGC / Pro content, but maybe a bit biased since all came from Pro content side first)

Leave a comment

Your email address will not be published. Required fields are marked *