How Social Media is Helping to Bring Fans Back to IndyCar

After winning one of the most popular¬†victories in recent Indianapolis 500 memory, IndyCar driver¬†Tony Kanaan took to Instagram and expressed his joy to his legion of fans worldwide with a¬†picture of him pouring the traditional winner’s milk over his head,¬†accompanied by a single word: “Yesssssssss”. Sunday’s 97th Running of the Indianapolis 500 lifted the¬†IndyCar Series¬†to… Continue reading How Social Media is Helping to Bring Fans Back to IndyCar

2013 Prediction: Your Social Media Team Will Add A Dedicated Content Strategist

This post first appeared as part of Social Fresh’s 2013 Social Media Predictions series on socialfresh.com In my mind, successful “social media” strategy lives at the intersection of the information needs of the social audiences you can grow, obtain and nurture, the content you can create or curate for them, and the right choice of… Continue reading 2013 Prediction: Your Social Media Team Will Add A Dedicated Content Strategist