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I am a social media marketer, web technologist and community evangelist with a history designing, developing, and marketing a wide array of successful online products for major brands.
At About.com, I helped to design one of the first contextual pay-per-click advertising services, which was purchased (along with my patent application) by Google in late 2003.
At JetBlue Airways, I managed day-to-day operation of the jetblue.com website responsible for more than $2 billion in annual revenue. My duties included product development, managing partnerships with major travel brands including Expedia, Hertz, and NLG, managing the production team and creating the first social media strategies for JetBlue, including creating the @JetBlue Twitter with Morgan Johnston in mid 2007.
At MTV Networks, I managed product development, interface design, and client integration of content-based Flux social media platform used by than 30 major MTV Networks and Viacom brands including CMT, Logo, Comedy Central, The Daily Show and Colbert Report. At CafeMom, I was the Director of Emerging and Social Media Strategy helping to decide and execute our social media marketing and acquisition strategies.
I led the team who put on the first Social Media for Social Change event in New York City in 2009, and had the vision for and led the team that put on the first SocialChangeCamp in New York City in September 2009. I’ve been a session leader at BarCampNYC, BarCampPhilly and am an active part of the New York City technology community.
Currently I am the Social Media Director at AOL and teach Social Media and Internet Marketing at NYU’s School of Continuing and Professional Studies. I’m also the first Tech Mentor in Residence at Pace University‘s Seidenberg School of Computer Science and Information Systems.
I’ve been featured in Advertising Age, PR Week, the New York Observer, eConsultancy, Consumerist, Mashable, and Huffington Post Tech, have presented at various events including BarCamp, Interwoven’s Gear Up user conference, and TEDx in New York City. See more clips and articles on the press page.
Have a question? Need a speaker or quote? Have an awesome job prospect? Need useless Simpsons trivia answered?
Leave a message at 718-568-9631 with your name, number, title and or e-mail, and I’ll get back to you or email me at matthew[at]ygm[dot]com.
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Please note: the opinions expressed in this blog do not necessarily reflect those of my employers – past, present or future. Or family, friends, co-workers, teachers, students, superheroes, regular heroes, politicians, my doctor, dentist or financial adviser. Or just about anyone else you can think of. Yes, even the guy that looked at you funny on the subway.
