In the Press

For a complete list of things I’ve published online, click here.

In the press:

• Pace People This Week: Social Media, China Radio And Professor Recognition – DailyVoice – July 25, 2016
• An Interview with New Seidenberg Advisory Board Member and Pace Alumnus Matthew Knell, VP of Social Media and Platform Partnerships at About.com – Seidenberg School News – July 13, 2016
• Influencers vs. Celebrities: The Critical Differences – The Simply Measured Blog – May 11, 2016
• Success Story: About.com Case Study – Pinterest for Business – March 31, 2016
• Data Changes Everything – Fast Company – March 30, 2016
• Where Are We Now: Network Built Social Platforms And Atomic Content – TV[REV] Blog – March 10, 2016
• Shorty Awards “Wisdom” – Shorty Awards via Twitter – February 17, 2016
• OrlandoiX Day 5 Recap: Digital Awesomeness Winds Down – OrlandoIX Blog – Oct 7, 2015
• 3 things to know before you go to OrlandoiX – Orlando Business Journal – Sep 8, 2015
• NFL, Coca-Cola, Dell execs part of Orlando tech event lineup – Orlando Business Journal – July 22, 2015
• NFL, Coca Cola executives to speak at inaugural OrlandoIX – Orlando Sentinel – July 21, 2015
• Why did Snapchat’s founders just delete all of their tweets? – CNBC – June 17, 2015
• 5 Tips for a Social Media Report Your C-Suite Will Love – Simply Measured Blog – May 19, 2015
• Ep 30. Social Media, the About.com Way – Matthew Knell – SocialFresh’s Social Toolkit Podcast – May 2015
• Creators Class: Episode 4, Audience Development (iTunes link) – The Creators Class Podcast from Delmondo – April 2015
• 50 Shades of Grey Area in Marketing – DM News – February 11, 2015
• Social Bell: About.com Strategy Chat with Matthew Knell – NASDAQ – January 28, 2015
  • Video segment 1: Social strategy
  • Video segment 2: Analytics
  • Video segment 3: FB @ Work
  • Video segment 4: Big on Pinterest 
• Episode 9: Best hat for content creation? – Matt Knell of About.com – SocialFresh’s Social Toolkit Podcast – January 2015
• Matthew Knell from About.com joins the Real-Time Academy – The Shorty Awards Blog – December 20, 2014
• 11 Predictions on the Future of Social Media – CNBC – October 2, 2014
• Curation Ideas and Community Strategy From About.com: A Bufferchat Recap – Buffer Blog – September 26, 2014
• #Bufferchat 9.24.14 – Matthew Knell from About.com – Buffer / Storify – September 24, 2014
• 19 Tweetable Takeaways From the Hottest Names in Social Media – Hubspot Blog – July 22, 2014
• 10 Tips to Break Your Productivity Slump – SocialFresh – July 15, 2014
• The About.com Episode – The Brand Socialite Podcast – July 2, 2014
• 16 Top Social Media Tools The Experts Swear By – SocialFresh – June 25, 2014
• Grow your audience by designing social campaigns with ShortStack – PR Week, June 24, 2014
• Case Study: How About.com Saves Hours Every Day on Social Media With Buffer – Buffer Blog – June 4, 2014
• Pace Success Stories: Matthew Knell – Pace University, April 7, 2014
• #AmtrakLIVE and About.com Does SXSW – About About – March 26, 2014
• Amtrak Sets Its Eyes on the Coveted Millennial Demographic – UrbanCincy – March 23, 2014
• WATCH THIS INCREDIBLE #AMTRAKLIVE VIDEO – Amtrak Blog – March 14, 2014
• Celebrating #CMAD: 24 Community Management Tips from the Experts – SimplyMeasured Blog – January 26, 2014
• How About.com Manages Social Media Channels and Organizes Content Writers with Matthew Knell – Technorati SocialBrands and Influencers Podcast, January 7, 2014
• Top 43 Social Media Career Moves of 2013 – SocialFresh, January 7, 2014
• Respect me—I’m verified on Twitter – CNBC, November 18, 2013
• Instagram introduces sponsored photos and videos – SocialFresh Blog – October 24, 2013
• Why You Should Care About Twitter – Business Insider – September 21, 2013
• Meet The Team, Volume 1: Matt Knell! – About About, September 19, 2013
• Social media job openings and new hires at Walgreens, BlackBerry, GNC, and more – SocialMedia.org Big List – August 19, 2013
• #TwitterRevolution panel – Why I Tweet? – CNBC, August 9, 2013
• Executive Moves – Crain’s New York Business, July 16, 2013
• IAC’s About Hires COO, Two More Execs – AllThingsD, July 16, 2013
• About.com Restructures, Names Kim COO – Mediapost, July 16, 2013
• About.com Makes Big Leadership Changes As It Zeroes In On Native Advertising, Social – TechCrunch, July 16, 2013
• The Social Media Editor Isn’t Dead, It’s Maturing – Mashable, June 11, 2013
• 9 Top Community Managers on Why Online Community Matters – HuffPost Tech, May 30, 2013
• The Evolution of Social Media Marketing: Structure, Strategy & Technology, Bowery Capital Blog, May 20, 2013
• 5 Key Questions to Calculating Lifetime Social Value (from #SMWA) – Social Media Today, April 29, 2013
• Matt Knell from The Huffington Post predicts Social Media teams will need a dedicated Content Strategist in 2013 – Information Cognizance by YellowBrix, January 8, 2013
• 75 People You Need to Know in Social Media – Convince and Convert, November 22, 2012
• The Best Tools from the #CMmeetup – BestVendor Blog – September 18, 2012
• Tracking & Tweaking Social Content: AOL Director of Social Media, Matthew Knell – The AptMarketer Podcast, September 4, 2012
• Social Media: “Core” for Business – GlobeSt.com, May 11, 2012
• How AOL and TOMS Shoes Used Social Media Analytics for Social Good – SimplyMeasured Blog, April 17, 2012
• The Smartest Way To Move Your Offline Community Into The Real World – Fast Company, March 14, 2012
• NY Creative Interns Conference Speaker Highlight: Matthew Knell, Social Media Director at AOL – NY Creative Interns, February 24, 2012
• Social Fresh East Recap – Day 2 – Steelcast Blog, February 14, 2012
• The Follower’s Future: Where Social Media Is Headed in 2012 – Vision Monday, January 23, 2012
• Matt Knell to Serve as First Tech Mentor-In-Residence – Seidenberg School News at Pace University, November 8, 2011
• The Google+ Brand Problem – reposted from here on HuffPostTech, July 17, 2011
• #CMmeetup 6/21 – Conversations with AOL & bit.ly – The Community Manager, June 28, 2011
• Inside AOL’s Social Media Strategy from NY – NYConvergence, June 27, 2011
• Curating The Instant Deal With Millions Of Mini CEOs And CMOs – Fast Company, June 27, 2011
• A Look Inside AOL’s Social Media Strategy – PRNewser, June 23, 2011
• Automatic Data Processing CEO Gary Butler to be honored with Pace University Leadership and Service in Technology Award June 22 – Pace University, June 13, 2011
• Facebook Gets Moderation Controls, Barbarian Blog, February 9, 2011
• Where The Thinkers, The Doers and Creative’s Come to Play – Carrot Blog, December 16, 2010
• Just An Online Minute… Digital DUMBO Brings The Ugly As AOL Attempts To Rise From The Email Ashes – MediaPost Just an Online Minute, December 16, 2010
• People on the Move in the Social Business Industry: Nov 22, 2010, Web Strategist, November 22, 2010
• Revolving Door Newsletter: 11.12.10 – MediaBistro, November 10, 2010
• Social media job openings and new hires at Microsoft, Motorola, AOL, and More, Business Blogging Blog, November 8, 2010
• Revolving Door Newsletter: 11.05.10 – MediaBistro, November 5, 2010
• AOL hires Matthew Knell as director of social media, WallBlog, November 5, 2010
• Matthew Knell of CafeMom Joining Aol as Social Media Director – MediaBistro’s WebNewser, November 4, 2010
• Apple iPad Hits Stores in the US – PC World, April 3, 2010
• Seidenberg Seminar: “The Next Big Thing: New York as the Emerging Center for Internet Start-ups” – Pace University, November 30, 2009
• The Great Race to Brand the Clouds – Kogelschatz on Advertising – August 12, 2009
• Lessons for the future: universities and social media – PR Week, August 1, 2009 (read full text here without a subscription: http://bit.ly/R3nEa)
• Interview with Shira Lazar about Social Media for Social Change – Internet Week Blog, June 5, 2009
• Social Media Tips for Non-Profits, Pepsi Internet Week Blog, June 5, 2009
• Investor Relations Group Podcast 6; Internet Week edition – May 28, 2009
• Talking Social Media, Non-Profits, and New York Internet Week! – MediaBistro, April 21, 2009
• Social Media Hub – New York – Mashable, April 20, 2009
• Kodak Gallery Holds Photos Hostage, Then Deletes Them – Consumerist, June 1, 2009
• Kodak risks major PR fail after purge of the free – eConsultancy, June 1, 2009
• 5 Events That Have Used Social Media for a Good Cause, Mashable, April 2, 2009
• Can Social Media for Social Change Reinvent Charity Work? Maybe! – The New York Observer, April 2, 2009
• Matthew Knell, Social Media Product Manager, BarCampPhilly, October 9, 2008
• Socially Speaking with Sun Microsystems Podcast – BlogTalkRadio, September 25, 2008

Book excerpts

• Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand – by Shel Holtz and John C. Havens, published by Wiley, November 2008 (read excerpt)