On Facebook… (on Medium)
Sometimes I say things. On Facebook…
SXSW 2015: A recap
Day made. #mophierescue A photo posted by Matthew Knell (@matthewknell) on Mar 15, 2015 at 11:14am PDT Another year of SXSW has come and gone, and it’s pretty obvious that the business of content and branding has continued to change. With that in mind, I’m sharing some livetweet recaps from some of the top content […]
Ringing the #SocialBell at NASDAQ
Was fun to spend time talking social strategy and analytics with the cool folks over at NASDAQ last week! Thanks to Josh Machiz and Brad Smith for making it possible and for being awesome and gracious hosts. Watch the videos above or click here to see my bowtie in action!
Listen to me on the Social Toolkit Podcast!
I was honored to be one of the first 10 guests on the new Social Media podcast, “The Social Toolkit” from the makers of Social Fresh Conference. It was a lot of fun to record with Jason Keath and Jason Yarborough. Check it out on iTunes if you want to here me ramble someone coherently about content […]
Mentors Wanted
I’ve been lucky enough during my long career to have many folks who have taken the time out of their days to help me get better at my chosen craft, even today, and it’s always been important to me to try to give back when I can. As many of you may know, one of […]
Thank you for reading!
It’s been a really fun ride to see my quick analysis on the now world-famous Ellen “selfie” tweet get some much attention! It was one of Medium’s top posts of the week the week it came out, and so far has gotten more than 16,000 views, easily amongst the most viewed things I’ve ever written. […]
Everything old is new again
Back in mid 1997, I took a chance and answered an ad on MSN.com (yes, I know) for a new company called “The Mining Company” that was based in New York, and was looking for people to write about topics of passion. Obviously, I kind of had a thing for open-wheel auto racing (still do), […]
Vine’s are fun to watch, even more fun to create
.. and even more fun to create. An early break of the news behind our AOL Reader product prompted a creative solution to confirm the rumors 😉 You’ve never seen 5 people work a single iPhone so elegantly before. (Hint: play with sound for a nice surprise) Thanks to my AOL Social Team for putting […]
How Social Media is Helping to Bring Fans Back to IndyCar
After winning one of the most popular victories in recent Indianapolis 500 memory, IndyCar driver Tony Kanaan took to Instagram and expressed his joy to his legion of fans worldwide with a picture of him pouring the traditional winner’s milk over his head, accompanied by a single word: “Yesssssssss”. Sunday’s 97th Running of the Indianapolis 500 lifted the IndyCar Series to […]
A Life Led Social: Chasing Lifetime Value at AOL
Last week, I had the pleasure of joining the speaker roster at Innovation Enterprise’s Social Media & Web Analytics Innovation summit in San Francisco. I spoke about our adventures in trying to find the elusive lifetime value for our social media followers and offered up 5 tips for people trying to get there. Take a […]