Medium-sized thoughts

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I’ve been a bit busier on the Medium of things these days – enjoy these “medium-sized” thoughts! $60k in 23 Days: How IndyCar Fans Crowdfunded The Fight Against Breast Cancer How an Indy 500 Driver Embraced Crowdfunding To Help Make Millions of Lives Better On Facebook…Why it’s ok to livestream your breakfast… for now

SXSW 2015: A recap

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Day made. #mophierescue A photo posted by Matthew Knell (@matthewknell) on Mar 15, 2015 at 11:14am PDT Another year of SXSW has come and gone, and it’s pretty obvious that the business of content and branding has continued to change.  With that in mind, I’m sharing some livetweet recaps from some of the top content […]

Mentors Wanted

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I’ve been lucky enough during my long career to have many folks who have taken the time out of their days to help me get better at my chosen craft, even today, and it’s always been important to me to try to give back when I can. As many of you may know, one of […]

Thank you for reading!

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It’s been a really fun ride to see my quick analysis on the now world-famous Ellen “selfie” tweet get some much attention! It was one of Medium’s top posts of the week the week it came out, and so far has gotten more than 16,000 views, easily amongst the most viewed things I’ve ever written. […]

Everything old is new again

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Back in mid 1997, I took a chance and answered an ad on MSN.com (yes, I know) for a new company called “The Mining Company” that was based in New York, and was looking for people to write about topics of passion. Obviously, I kind of had a thing for open-wheel auto racing (still do), […]

How Social Media is Helping to Bring Fans Back to IndyCar

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After winning one of the most popular victories in recent Indianapolis 500 memory, IndyCar driver Tony Kanaan took to Instagram and expressed his joy to his legion of fans worldwide with a picture of him pouring the traditional winner’s milk over his head, accompanied by a single word: “Yesssssssss”. Sunday’s 97th Running of the Indianapolis 500 lifted the IndyCar Series to […]