Author: Matthew Knell

Last week I had the pleasure of joining some of the smartest minds in social media at Social Fresh East, a gathering of social media marketers and communication managers in Tampa, Florida. The third edition of the conference marked my first trip, and it was well worth the travel! I had the opportunity to wrap… Continue reading Social Fresh East: A look back

One constant through the many evolutions of Internet platforms is the fickleness of human beings, especially when asked to make quick decisions.  Successful products have been driven by the combination of the “right” feature set, clarity in purpose, and most importantly, the vibrant nature of communities and how accessible they are to the user. Indeed,… Continue reading Social Shopping Malls to Specialty Stores: The New Wave of Fragmentation

Excited to be sharing news of my Social Fresh conference debut at Social Fresh East on February 7th in Tampa, FL! I’m honored to be sharing the stage with an esteemed group of social media stars including folks from eMarketer, Nordstrom, Radio Shack and Argyle Social, amongst others. I’ll be talking about fragmentation in social… Continue reading Come see me at Social Fresh East!

If losing pounds is as easy as journaling about what you put in your mouth, can you use the same technique to help you stick to a fitness routine? Dieters who kept a food diary lost twice as much weight as those who kept no records, according toSticking to a fitness routine is different from… Continue reading Stay hungry. Stay foolish.

As you may have heard, there’s been a bit of a kerfuffle around Tumblr’s Fashion Week plans and perceived (or actual) favoritism and treatment of particular brands and industries (along with developers, but that’s a different story) As summarized by Mashable’s talented style / design editor Lauren Indvik on her Tumblr: The company is asking,… Continue reading I’ll tumble for you… with conditions?

By now you’ve all heard of Google+, Google’s latest, and in my opinion, best attempt at building a social network that people would adopt and find to be part of their daily lives.  Indeed, it’s growth has been astounding, gaining 10 million numbers in around two weeks.  I actually happen to really see real potential… Continue reading The Google+ Brand Problem

Look. I get it.  Smart marketers take a look at their demographics and make assumptions about how to target certain kinds of individuals.  In the new era of “private is public”, it seems that people already know lots about me.   My work.  Where I live.  What I enjoy.  Where my sports loyalties lie.  And… Continue reading The last segment

Tomorrow is my last day at CafeMom, and I wanted to take this opportunity to thank the team there for a wonderful time as their Director of Emerging and Social Media Strategy.  It was a very tough decision for me to leave, and I really enjoyed my time there.  They have (somewhat quietly as least… Continue reading I’ve got mail

(reposted from my Tumblrrrrr) Most of the value created in digital today is from the perceived (and often overblown) difficulties in actually creating things. Websites, ads, blogs, whatever.  Acronyms like HTML, AJAX, PHP, FBML, etc are made to sound scary, especially by agencies who like to make a buck off of selling you services that… Continue reading Just try. Tech won’t bite.